As a franchise owner, Joey Billiot doesn’t measure success by titles or territories alone. For him, it comes down to doing the right thing, building trust, and putting people first. That steady commitment is exactly why Signal of South Louisiana is being recognized as Franchise of the Month.
Overseeing teams in both South Louisiana and Little Rock, Arkansas, Joey leads with clarity, accountability, and a deep respect for the relationships that make the business work. His approach reflects the Signal Core Values in action, specifically Honesty & Integrity and Relationships, two areas where his leadership consistently stands out.
A Culture Built on Accountability
Ask Joey what he’s most proud of, and his answer is simple and telling.
“My team always works hard to do the right thing,” he says. “No one is perfect, but we own our actions.”
That philosophy of leading with honesty and integrity runs through every level of the organization. At Signal of South Louisiana, accountability isn’t about blame – it’s about responsibility. When something doesn’t go as planned, the team addresses it head-on, learns from it, and moves forward stronger, creating trust among clients and officers alike.
Joey also believes transparency is essential to growth. Open and honest communication is encouraged across the team, even when conversations are uncomfortable.
“We all know we’re direct with one another for the betterment of the team,” he explains. “If someone points out a flaw, it may sting in the moment, but correcting it makes us better.”
Turning Challenges into Momentum
Running multiple markets is complex, and Joey has seen firsthand how challenges can test even strong systems. When a gap was identified in the onboarding process, it highlighted the strength of collaboration between the teams in Louisiana and Arkansas.
“When we discovered the gap, both teams worked side by side to make things right as fast as possible,” Joey says.
That response reflects a broader pattern: challenges are treated as shared responsibilities, not setbacks. By leaning into collaboration and accountability, Joey and his teams ensure issues are resolved quickly.
Growth Fueled by Relationships and Process
If there’s one area where Joey’s leadership consistently shines, it’s relationships. His belief that strong relationships are the foundation of a successful business isn’t just talk – it’s been recognized across the network.
Joey is a two-time recipient of the Relationships Core Value Award, earning the honor at Convention in both 2024 and 2025.
That people-first mindset is evident in every part of the operation, from internal team dynamics to long-term client partnerships. It’s also a key reason Signal of South Louisiana continues to grow.
One standout example is the team’s success in securing a major contract exceeding $50,000 per month, the result of a rigorous two-month approval process grounded in preparation, professionalism, and relationship-building. Joey and his team invested time in understanding the client’s needs and building trust through consistent communication. Their disciplined approach paid off, reinforcing their reputation as a dependable, high-performing partner.
Underpinning that success is the team’s consistent use of Signal’s sales process, AFFIRM, ensuring customer expectations are not just met, but exceeded.
Extreme Ownership as a Leadership Principle
Joey has built a highly aligned operations, sales, and administrative team where everyone plays a role in shared outcomes. If there’s one phrase that defines Joey’s leadership style, it’s this: “We take extreme ownership in everything we do.”
That principle shows up in how his team maintains brand standards, delivers polished and professional service, and approaches every client interaction with care. It also shows up in Joey’s willingness to adapt, innovate, and pursue new growth opportunities when it benefits both clients and communities.
The Most Rewarding Part: Watching People Grow
For Joey, the most rewarding part of being an owner isn’t expansion or accolades – it’s defined by people.
“Watching people grow into new leadership roles and become who they’re meant to be,” he says, “that’s the most rewarding part of being an owner.”
That commitment to development is visible across his organization. Team members are encouraged to step up and learn new skills. As they grow, so does the business – creating a cycle of trust, opportunity, and shared success.
Joey’s belief that strong relationships are the foundation of any successful operation continues to guide his leadership. It’s a lesson shaped by experience and reinforced over time: when people feel valued and supported, they take ownership of their role and show up ready to deliver excellence.
Looking Ahead
As Signal of South Louisiana continues to grow, Joey remains grounded in the core values that have carried him this far. His leadership is a reminder that meaningful growth doesn’t come from cutting corners – it comes from doing the work, owning the outcome, and creating lasting relationships.
Congratulations to Joey Billiot and the entire Signal of South Louisiana team on being named Franchise of the Month. Your commitment to leading with purpose makes you a powerful example of what’s possible across the Signal network.
