Securing Public Spaces Through Prior Planning

In recent years, it seems as if terror attacks and active shooter events have become almost commonplace.  While cable news networks and social media platforms use fear mongering tactics to lead the public into believing that no place is safe, with reliable information, and sound prior planning, the above myth can be overcome.  While tragedies do happen at our nation’s schools, concerts, sporting events, and transit stations, the truth is, statistically speaking, the odds of these events unfolding is still exponentially small.  Creating a safe gathering place for friends and family to attend openly, freely, and with peace of mind, can still be accomplished.

Private citizens are now hyper aware of the presence of law enforcement and safety personnel at special events. The first step you can take as an event organizer is to determine a security budget for the event. If the budget allows, hiring off duty law enforcement, or a private security company goes a long way in providing deterrence to criminals. Not only that, having this increased presence will help provide peace of mind to event consumers and organizers, hopefully increasing your attendance. Outsourcing your security needs to trained, vigilant officers really is the best bang for your buck. Law enforcement and security officers are trained in disaster response, de-escalation, and CPR, just to name a few. If you decide to have an in-house employee stand in as a security officer, the odds of them having the same formal training would be rare. Taking shortcuts when it comes to security opens you up to immense risk and will definitely be noticed by attendees.

Next, placing as many barriers between the event space and surrounding structures, including streets, can have an enormous impact in keeping event goers safe. This seems like common sense, but according to many security industry experts, many event organizers take this step for granted. In a day in age where terrorists are using vehicles as weapons, a simple, heavy concrete barrier can be an effective deterrent. Making unauthorized entry as difficult as possible is key. This becomes harder to manage the larger the event is. Limiting the number of entrances and exits, while it may lead to longer lines and wait times, is truly the best way to manage the event traffic flow. Bag checks are another integral part of the process. Consider instituting a “clear bag” policy for all attendees, or a mandatory bag check. For large street events, not all barriers have to be visually unsightly. For example, large, cement filled potted plants and trees can be an effective, but aesthetically pleasing barrier.

Finally, perhaps the newest frontier in securing public spaces starts with architectural and structural design. Many new constructions are now utilizing various styles that the general public might not even realize are done to enhance security. For example, after the Sandy Hook Elementary tragedy, designers fully remodeled the school to include landscaping that limited the building’s visibility from the street, added bullet resistant windows, and floor to ceiling windows to increase surveillance on anyone within the immediate vicinity of the school. Large office complexes and shopping centers are no different. The more open design concept and incorporation of more windows is not only on trend in modern architecture, but also adds peace of mind to customers and employees alike. As a general rule, designers have adopted the mindset that natural surveillance is key. The less potential criminals can see into a structure the better, and on the other hand, the more insiders can see what’s going on outside the better.

Unfortunately, the risk for mass violence will never fully be eliminated. However, if event organizers, business managers, and the general public take steps to be vigilant in thwarting potential attacks, the likelihood of such tragedies are exponentially decreased. It’s very important to show resolve and continue to be confident when attending events and visiting public spaces. Not doing so, means the bad guys win.

If you are an event organizer, or business owner and want to someone to assess your security needs, contact Signal Security, to schedule a free estimate. Living out peace of mind is what you do. Leave the rest to Signal.

Franchise of the Year: Wes and Weston Smith
Signal of Montana, Signal of North Dakota, Signal of South Dakota, and Signal of Wyoming
  

 The Franchise of the Year Award represents the highest level of excellence within the Signal network, recognizing owners who demonstrate outstanding growth, leadership, and commitment to the Signal brand. 

This year’s winners, Wes and Weston Smith, achieved 26 percent year-over-year growth through strong operations and a relentless “can-do” attitude. They are known for being highly responsive, always making themselves and their teams available to support both their employees and the Home Office. 

Just as importantly, the Smiths are deeply connected to their people. They build lasting relationships with their teams and clients through humility, professionalism, and genuine leadership. Their commitment to supporting their officers and maintaining high brand standards is reflected in the culture they have built across their franchises. 

Together, Wes and Weston continue to set the standard for what it means to lead a successful Signal franchise. 

 

New Franchise of the Year: Brandon Long and Patti Long
Signal of Bakersfield, CA 

The New Franchise of the Year Award honors a franchise launched within the last 18 months that has already demonstrated exceptional performance. 

Brandon and Patti Long have made an immediate impact in Bakersfield, California. Stepping into a challenging market situation, they quickly implemented the strategies and leadership necessary to turn the operation around. 

In a short time, they have demonstrated what is possible when strong leadership, focus, and commitment to the Signal model come together. 

New Franchise of the Year: Brandon Long and Patti Long
Signal of Bakersfield, CA 

The New Franchise of the Year Award honors a franchise launched within the last 18 months that has already demonstrated exceptional performance. 

Brandon and Patti Long have made an immediate impact in Bakersfield, California. Stepping into a challenging market situation, they quickly implemented the strategies and leadership necessary to turn the operation around. 

In a short time, they have demonstrated what is possible when strong leadership, focus, and commitment to the Signal model come together. 

Most Improved Franchise of the Year: Rob Livingston
Signal of Savannah, GA 

The Most Improved Franchise of the Year Award recognizes a market that has made meaningful strides in strengthening its operations and organizational structure. 

Rob Livingston’s Savannah franchise is known for its steady, practical approach to business. The team operates with strong discipline and reliability, consistently following through on commitments and strengthening relationships with clients. 

Managing an extensive Walmart portfolio, the franchise regularly meets performance KPIs and ranks among the network’s top performers. 

Through consistent focus and operational improvements, Rob and his team have strengthened every area of the business while representing the Signal brand with professionalism. 

Market Transition of the Year: Frik Snyman
Signal of Edmonton, Alberta 

The Market Transition of the Year Award recognizes a franchise that has undergone a change in ownership and demonstrated significant improvement across the business. 

After assuming leadership of the Edmonton market, Frik Snyman quickly focused on three critical priorities: culture, customer relationships, and profitability. 

By restructuring roles and strengthening accountability, he built a cohesive team that streamlined operations and improved performance. Careful analysis of overhead and operational processes led to a significant financial turnaround, improving gross margins by more than 10 percent and net margins by 15 to 20 percent. 

Alongside these improvements, Frik has renegotiated key contracts and developed a strong pipeline of future growth, setting a promising path forward for the franchise. 

Market Transition of the Year: Frik Snyman
Signal of Edmonton, Alberta 

The Market Transition of the Year Award recognizes a franchise that has undergone a change in ownership and demonstrated significant improvement across the business. 

After assuming leadership of the Edmonton market, Frik Snyman quickly focused on three critical priorities: culture, customer relationships, and profitability. 

By restructuring roles and strengthening accountability, he built a cohesive team that streamlined operations and improved performance. Careful analysis of overhead and operational processes led to a significant financial turnaround, improving gross margins by more than 10 percent and net margins by 15 to 20 percent. 

Alongside these improvements, Frik has renegotiated key contracts and developed a strong pipeline of future growth, setting a promising path forward for the franchise. 

Sales Champion: Mike Daly
Signal of Tampa Bay  

The Sales Champion Award recognizes an owner who exemplifies the strength of the Signal sales process while driving consistent revenue growth. 

For more than fifteen years, Mike Daly has demonstrated what disciplined, strategic growth looks like. By consistently following the Signal sales process and scaling his market intentionally, he has built a strong and sustainable business. 

This year, that commitment paid off in a major way when he secured a significant municipal contract—an achievement that reflects both persistence and long-term strategy. 

Beyond his own success, Mike is known throughout the network as someone who develops people and willingly shares his ideas with fellow owners. He is a leader others regularly turn to for insight and support. 

Operations Champion: Jesse Acree
Signal of Portland, OR, Signal of Salem, OR, Signal of Medford, OR, Signal of Central Oregon, Signal of Seattle, WA, Signal of King County, WA, and Signal of Greater San Diego, CA 

The Operations Champion Award recognizes an owner who leads a high-performing team, maintains operational efficiency, and consistently exceeds customer expectations. 

As a multi-market owner, Jesse Acree has built a reputation for thriving in complex environments. His resourceful approach allows him to quickly identify when something needs to change and take decisive action to improve operations. 

Jesse understands that strong teams are the foundation of operational success. By investing in his leadership structure, he has created an organization that allows him to focus on strategic growth while empowering others to lead. 

He is also known across the network for his willingness to connect with other owners—whether checking in, sharing ideas, or challenging processes in ways that ultimately strengthen the entire organization. 

Operations Champion: Jesse Acree
Signal of Portland, OR, Signal of Salem, OR, Signal of Medford, OR, Signal of Central Oregon, Signal of Seattle, WA, Signal of King County, WA, and Signal of Greater San Diego, CA 

The Operations Champion Award recognizes an owner who leads a high-performing team, maintains operational efficiency, and consistently exceeds customer expectations. 

As a multi-market owner, Jesse Acree has built a reputation for thriving in complex environments. His resourceful approach allows him to quickly identify when something needs to change and take decisive action to improve operations. 

Jesse understands that strong teams are the foundation of operational success. By investing in his leadership structure, he has created an organization that allows him to focus on strategic growth while empowering others to lead. 

He is also known across the network for his willingness to connect with other owners—whether checking in, sharing ideas, or challenging processes in ways that ultimately strengthen the entire organization. 

Admin Champion: Joe and Holly Marshall 
Signal of Ohio 

The Admin Champion Award recognizes owners who maintain exceptional organization and financial awareness while managing the details that keep a business running strong. 

Joe and Holly Marshall exemplify this balance. They remain deeply engaged in the financial health and daily operations of their franchise, maintaining a clear focus on gross profit, collections, and operational discipline. 

What truly sets them apart, however, is their leadership style. Their commitment to their team is evident in their prioritization of people and recognition that a focused, supported staff drives strong financial performance. 

Their passion, attention to detail, and consistent engagement continue to strengthen their organization and position it for long-term success. 

Promise Champion: Bill Kotowski 
Signal of Eastern PA and Signal of Western PA 

The Promise Champion Award recognizes an owner who has created a culture that fosters both loyal employees and loyal customers. 

Bill Kotowski is known as a leader of leaders—someone who lives out the Signal values in everything he does. His passion for the business and dedication to his team are evident in the strong culture he has built within his franchise. 

Bill is often the first to step forward to support new initiatives that benefit the broader network, and his willingness to serve others has helped strengthen both his team and the organization as a whole. 

His commitment to his people is the foundation of the loyal team and client relationships that define his franchise. 

Promise Champion: Bill Kotowski 
Signal of Eastern PA and Signal of Western PA 

The Promise Champion Award recognizes an owner who has created a culture that fosters both loyal employees and loyal customers. 

Bill Kotowski is known as a leader of leaders—someone who lives out the Signal values in everything he does. His passion for the business and dedication to his team are evident in the strong culture he has built within his franchise. 

Bill is often the first to step forward to support new initiatives that benefit the broader network, and his willingness to serve others has helped strengthen both his team and the organization as a whole. 

His commitment to his people is the foundation of the loyal team and client relationships that define his franchise. 

Recognizing the Best of the Network 

Each of these awards represents a different area of excellence—from sales and operations to culture and leadership. Together, they highlight the many ways franchise owners across the network are strengthening their businesses and serving their communities. 

Congratulations to all of this year’s SOAP and Legacy Award winners for the leadership, dedication, and impact they continue to bring to Signal. 

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