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Signal Leads Security Industry In Revenue-Growth

When it comes to the all-important measure of financial performance, Signal (a franchise security services provider based in Omaha, NE, USA) has achieved a decade-long record of revenue growth which increased at five times the composite rate of similar security services businesses.  

Reed Nyffeler, founder and CEO of Signal said, “This financial performance came as the result of average year-over-year increase in revenue of 25.5 percent for the ten-year period from 2011 to 2021.  Signal experienced a 24 percent in 2021 on the heels of a 39 percent increase in 2020.”

In sharp contrast, a recent study of the security business sector compiled by Anything Research on security guard and patrol services found that growth in this sector averaged just five percent annually since 2016.

On the strength of its 28% average annual growth, Signal operating revenues reached $165 million in 2021.

The reason for this industry-leading growth is clear: Signal offers affordable and customized security solutions for property, personnel and other assets requiring protection. These services range from randomized roving vehicle patrols to dedicated services for events and other special needs.

“However, the core service offered by Signal is mobile patrols supported by the proprietary Edge technology platform which creates the industry’s most efficient and proactive service offering,” said Shelley Aikins, Vice President of Global Performance for Signal.  

As a franchise business, Signal’s domestic North American and international master franchise partners get the benefit of a rapid and effective start-up using a proven business model and a well-established support structure. 

The Signal business model has been particularly attractive to traditional security companies — both in North America and internationally.

“Established security companies are increasingly seeing the obvious value in converting existing businesses and rebranding them as Signal security service providers,” Nyffeler said.  “This rebranding and implementation of the Signal business model positions them to share in the above average revenue growth experienced by our franchisees and master franchise partners.”

The need for the security services are universal. As a result, Signal is seeing rapid international growth using a master franchise model to expand. Signal’s master franchisees are now providing security services in the US, Canada, Australia, New Zealand, the UK and – most recently – Germany.

 “We expect to open new markets in all major European countries within the next five years with an immediate focus on Switzerland, France, Austria, Spain, Italy, the Czech Republic while completing development of the German market,” Nyffeler said.  “Longer term, we are seeking franchise partners in Belgium, the Netherlands, the Scandinavian countries and Hungary.” 

ABOUT SIGNAL

Signal is headquartered in Omaha, Nebraska, USA. For further information on becoming Signal master franchisee, please call +1-402-960-3938 or email ynakajima@www.teamsignal.com.

Passion Award: Stephen Hayes
Signal of El Paso, TX & Signal of Greater Albuquerque, NM  


At Signal, we drive with passion in everything we do because passion connects people to purpose. 

Stephen Hayes exemplifies this every day. A positive and giving leader, Stephen is a role model to others in the network. He stays closely connected to the Home Office, ensuring he is personally executing operational details with excellence and accuracy. 

Beyond his own market, Stephen is always willing to lend advice and support anyone in the network who needs it, while maintaining strong results in his markets. His dedication, energy, and consistent positive attitude make him a powerful example of what it means to lead with passion. 

Honesty & Integrity Award: Jonas Palmer
Signal of Northwest Tennessee & Signal of Jackson, MS 

We live in honesty and integrity because without it, our company and our brand are hollow. 

Jonas Palmer has taken on some of our most challenging markets and turned them around in a remarkably short time. He leads from the front, never asking his team to do anything he isn’t willing to do himself. 

When feedback comes from the Home Office, whether operational or financial, Jonas responds with transparency and immediate follow-through. His professionalism, accountability, and respect in every interaction set a high standard for reliability and trust. 

Relationships Award: Mike Kosmet
Signal of Michigan 

We build relationships because healthy success can only be created with mutual respect for others. 

Mike Kosmet has demonstrated consistent success for more than a decade. He understands that collaboration fuels progress, as shown in his partnership with our Milwaukee office, which helped drive a significant market turnaround. 

Personable, responsive, and easy to work with, Mike prioritizes communication and follow-through. His ability to engage his team and work alongside peers has contributed to doubling the size of his business this year. He proves that strong relationships are a competitive advantage. 

Serving Award: Shane Wimer
Signal of Nebraska 

We serve our communities without hesitation because serving is the active ingredient in service. 

Shane Wimer led the development of Code Enforcement as a new service offering, generously sharing his entire process with the Home Office and fellow franchisees. His collaboration helped create sales and training materials that are driving growth across the network. 

He knows his officers by name and genuinely cares about their success, which is reflected in his team’s outstanding retention rates. Shane’s ability to balance strong financial performance with a people-first mindset makes his franchise a model for serving both community and team. 

Learning Award: Dan Liotta
Signal of Central and Northern Virginia  

We learn something every day by holding an open-minded approach to everything we do. 

Since joining Signal in 2023, Dan Liotta has made a significant impact. As a strategic and thoughtful leader, he delivers strong results and exceptional customer service by staying focused on sustainable growth. 

Dan is constantly seeking ways to improve his operations and bring more value to his market. His visionary mindset and commitment to continuous improvement remind us that growth begins with a willingness to learn.

Core Champion Award: Haris Johnson
Signal of Washington, D.C. 

While each award represents a specific value, the Core Champion brings them all together. 

Haris Johnson represents the full Signal mission in every aspect of his business. He makes a lasting impression in every interaction, from how he supports his officers to the passion he brings to serving clients. 

He is always exploring new ideas to improve his franchise and shows genuine appreciation for others across the network. His commitment to his team, his clients, and the future of Signal makes him a true Core Champion. 

Congratulations! 

These winners represent what makes Signal different. Our Core Values – Passion, Honesty & Integrity, Relationships, Serving, and Learning – are the foundation of how we operate and how we grow.  

To our 2025 Core Award winners: thank you for leading by example and for showing what it truly means to live the Signal mission.

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