September Franchise of the Month – Celebrating Excellence in Leadership and Performance

Signal’s Franchise of the Month honors teams that exemplify leadership, Signal’s core values, commitment to serving the community, and a drive for excellence. For September, we’re excited to recognize Signal of Eastern PA, led by Bill Kotowski, a franchise whose record of achievements speaks volumes about their dedication and success.  

All About the Team  

Bill Kotowski, owner of Signal of Eastern and Western PA, has led his team to impressive recognition within the Signal franchise network. In 2022, they were the runner-up for Franchise of the Year, and they took home the title in 2023. Not stopping there, they also earned the title of 2023 PROMISE KPI and SERVING Core Value Champion, consistently ranking in the top two for Key Performance Indicators (KPIs) every month in 2024 to date. For Bill, these awards reflect his team’s commitment to excellence and are a direct result of their hard work and dedication.  

Bill attributes these successes to the outstanding efforts of his leadership team, including Paul Kennedy and Becky Gonzalez, who were deeply involved with the security business before it rebranded as Signal. Together, they bring a wealth of expertise and a shared vision for growth. Paul contributes to the franchise system through beta testing and the launch of Edge 2.0, Signal’s proprietary platform providing real-time insights to owners, employees, and clients. Becky plays an essential role as part of the Women of Signal and leads the HR group for their franchise. Their collective decision-making approach reinforces a culture of collaboration, setting a strong foundation that resonates throughout the team.  

Dedication to Culture and Employee Investment  

Bill’s team consistently demonstrates high employee engagement, with some of the best training completion rates in the network. This focus on development has created a culture where employees see Signal as a path for growth, not just a job. Bill credits this success to two key factors: an unwavering commitment to communication and transparency, and the support they receive through the Officer Brand Experience—a home-office initiative that aligns officers with Signal’s core values.  

New hires understand from day one that Signal offers ample room for career advancement. This approach has paid off, as the team rarely needs to look outside for talent.  Director of Operations Casey Sage, who joined the team two years ago with experience from a larger security competitor and a military background, has quickly embraced Signal’s Core Values. He plays an integral role in their continued expansion, and along with Director of Operations for Western PA, Bryce Gonzalez, helps manage the growing territory. 

Collaboration and Partnership Across the Signal Franchise Network  

Bill and his team are as dedicated to the broader Signal network as they are to their own success. Frequently, they host other franchise owners, franchise leadership teams, Signal home office teams, and prospective owners, discussing effective strategies and best practices. Their reputation as 2023 Franchise of the Year has made them a trusted resource within the Signal community. Their collaborative spirit has also led them to serve as a beta site for new initiatives, such as Edge 2.0, showcasing their commitment to enhancing the entire franchise system. 

Client Commitment and Core Values  

Signal of Eastern PA has achieved an impressive 100% client retention metrics, a testament to their standard of service and commitment to transparent communication. Every decision is rooted in values that prioritize clients and team members alike. Bill emphasizes that financial success is not their primary driver; rather, it’s the result of their dedication to building relationships and creating success for clients and employees. This philosophy has helped establish Signal of Eastern and Western PA as a top choice for security services. 

Looking Forward  

This year has been an exciting time of growth for Bill and his team. They recently expanded their territory to cover most of Pennsylvania and are in the process of upgrading their office space to accommodate this growth. Their new space, set to open soon, will feature a dedicated training area, providing opportunities for advanced training in collaboration with other Signal franchises as well as agencies outside of the Signal network. With Signal’s brand support and the combined effort, drive, and determination of the entire team, the future looks bright for Signal of Eastern and Western PA as they continue to set new standards of excellence within the network. 

If you share this passion for excellence and want to bring peace of mind to your community, reach out today to learn more about becoming part of the Signal family. 

For Barb Alekna and Greg Pencosky, building Signal of West Virginia has always been about more than growing a security business. It’s about creating an organization where people can build meaningful careers, develop into leaders, and make a lasting impact in the communities they serve.

Since launching Signal of West Virginia in September 2024, that vision has guided the team’s approach to growth. From earning their first client to developing their first leaders, Barb and Greg have focused on building the business one relationship, one employee, and one client at a time.

That commitment to people, consistency, and continuous improvement is helping Signal of West Virginia establish a reputation for professionalism and dependable service across the state.

Building a Culture People Can Grow In

When Barb and Greg reflect on what makes them most proud, their answer comes back to their team. From the beginning, they wanted to create more than a successful security company. They wanted to build a career culture where employees could grow, take pride in their work, and become leaders.

“We strive to create an environment where each security officer and team member understands they’re not simply filling a security post,” they explain. “They’re protecting people, building relationships, solving problems, and representing the Signal brand with professionalism and integrity.”

That philosophy shapes how the team approaches every client and every assignment. Whether supporting apartment communities, healthcare facilities, major retailers, or special events, officers are expected to bring more than security expertise to the job.

Professionalism, reliability, communication, and dedication are all part of the standard.

For Barb and Greg, some of the most rewarding moments come from watching that culture take shape: seeing a new hire gain confidence, an officer advance into a leadership role, or a client recognize a team member for going above and beyond.

Earning Growth One Relationship at a Time

Launching a new franchise comes with challenges, but building Signal of West Virginia meant starting almost entirely from scratch.

Before the first contract, the organization had no established presence in the state, no existing clients, no employees, and no revenue. Barb and Greg had experience leading successful Signal operations, but they understood that success in another market wouldn’t automatically translate to West Virginia.

Instead, they relied on proven Signal processes while taking the time to understand the local market and build credibility from the ground up.

“Everything we’ve built since then has been earned one relationship, one employee, and one client at a time.”

That approach required humility, adaptability, and a willingness to learn. Not every proposal became a contract, and not every challenge had an immediate solution, but each experience became an opportunity to improve.

From securing their first client and hiring their first employee to celebrating their first promotion and major contract, each milestone represented another step toward building a reputation in West Virginia.

Continuous Improvement Drives the Team

For the Signal of West Virginia team, showing up at their best starts with a mindset of continuous improvement.

“We never want to become complacent or assume we know everything,” they explain. “Every conversation with a client, every interaction with an employee, every success, failure, and every challenge give us an opportunity to learn, improve, and become better than we were yesterday.”

That mindset extends beyond individual performance. Barb and Greg see clear communication as one of their most important responsibilities as leaders.

By staying connected with clients, supporting their team, and being proactive instead of reactive, they work to build trust and strengthen relationships.

For them, long-term growth isn’t something to chase. It’s something to earn through consistent effort, strong relationships, and exceptional service.

Redefining Professional Security

As Signal of West Virginia continues to grow, Barb and Greg want the community to see private security as more than simply placing officers at a post.

Their goal is to build long-term partnerships, invest in the communities they serve, and create a career culture where employees are empowered to make a positive difference.

“We’re here for the long-term, and we genuinely care about making West Virginia a safer place to live, work, and do business.”

That commitment is supported by the combination of Signal’s global resources and local, owner-led leadership.

The team benefits from Signal’s technology, innovation, experienced leadership, and proven operating model while maintaining a local presence built around responsiveness, accountability, and lasting relationships.

For Signal of West Virginia, that means officers aren’t simply providing security. They’re becoming an extension of their clients’ teams—protecting people, safeguarding property, assisting employees and visitors, and representing both the client and Signal with professionalism.

The goal is to become a trusted partner that helps reduce risk, strengthen operations, and provide lasting peace of mind.

Developing People and Leaders

For Barb and Greg, one of the most rewarding parts of ownership is watching people grow.

Whether it’s mentoring an officer into a leadership role, helping an employee build a long-term career, or developing a client relationship into a trusted partnership, those moments represent the impact they hope to create.

They also recognize that growth doesn’t happen in isolation.

The Signal network has provided opportunities to learn from experienced security leaders, including Paul Alekna and the team at Signal of Canton-Youngstown. Their mentorship and willingness to share experiences have played an important role in the growth of Signal of West Virginia.

That collaboration reflects another strength of the Signal network: franchises supporting one another and sharing knowledge to help each other succeed.

Building What Comes Next

For Barb and Greg, the most exciting part of the journey is knowing they’re still building.

“Every new team member we develop, every client relationship we earn, and every opportunity to strengthen our team is another chance to make a lasting impact.”

Their focus remains straightforward: invest in their people, serve clients with excellence, and build an organization that employees, clients, and the community can be proud of.

Being named Franchise of the Month for May 2026 is an important milestone, but the recognition is viewed as motivation rather than a finish line.

Barb and Greg credit their entire team for the franchise’s success and remain focused on creating a career culture where great people can grow, delivering exceptional service, and making a lasting impact throughout West Virginia.

Congratulations to Barb Alekna, Greg Pencosky, and the entire Signal of West Virginia team on being named May Franchise of the Month in 2026. Their commitment to developing people, serving their communities, and growing with purpose is a powerful example of what’s possible across the Signal network.

 

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