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The Changing Security Market: It’s Time to Invest

Trendy Market

The security industry has certainly never been viewed as an exciting, or evolving market, but more as a “necessary evil” that drains company resources. It isn’t that businesses never placed value on security, but for the first time in forever, the current ecosystem has dictated to business owners to reevaluate the need for outsourcing it. Businesses are now truly investing in security. With enhanced technology and reporting, the security industry is quickly becoming trendy, and companies are appealing to prospective employees and clients by taking the lead in buying into the marketplace. According to a study performed by the Institute of Finance and Management, private security spending is on the rise. From 2013-2015, security spending increased from $319 billion to over $377 billion, and from 2014 forward, the security industry is closing in on $450 billion.

The healthcare industry was the first to fully invest in an across the board overhaul of security systems, (70 percent of hospitals now utilize private security), but in recent years, multi-family dwellings and college campuses have followed suit. Analysts predict that in an era of active shooters, and human trafficking, the growth of the security industry could be almost exponential in the coming years.

Technology

Technological advancement in the digital world has completely changed how consumers utilize products. The security industry is no different. Security has never been viewed as a tangible, hands on product, until now. Through the use of tablets and smart phones, consumers are now able to have a pulse on a variety of security and safety issues around the clock. Smartphones now have the ability to grant tenants entry through secured apartment doors, and mobile access control systems can allow visitors entry into a building remotely. Even autonomous, roaming robots and biometric scanners, including facial recognition scanners, are now being integrated into security systems.

Video surveillance has been a stalwart in the realm of security technology. And today’s systems come with features that almost sound unbelievable. There are cameras than can recognize an individual’s gait, detect and display thermal patterns. As the cameras themselves become more sophisticated, so too will the ways in which the data can be analyzed. Expect to see more intelligent and accurate video analytics that can bring together multiple video sources.

Video surveillance is useful on its own, however, it isn’t fully utilized unless coupled with a viable, physical deterrent. Cameras by themselves can only witness a crime, but a visual patrol deterrent and alarm response when an issue is triggered can be the marriage of two vital security options and provide the most effectiveness when threaded together. A physical presence, such as a patrol officer and vehicle equipped with state of the art lighting, and incident reporting applications is perhaps the perfect utilization and most efficient use of video surveillance.

With continued enhancements in technology, security companies are able to provide surprisingly cost- effective solutions for their clients. With these advancements in technology, also comes streamlined incident reporting. Business owners and managers can truly manage their business 24/7 without actually stepping foot in the workplace.

It’s Time to Invest

As a business owner, have you given thought to enhancing your building’s security? If so, are you devoting enough resources to ensure you stay ahead of the curve and up to date with the latest developments in the marketplace? If you haven’t really dedicated any time or money into security, the time to invest in it is now. Prospective residents and clients are placing more value on feeling safe than they ever have before. Having reliable systems in place can boost your appeal and improve your bottom line.

Overall, protection will always be a main part of your job. It’s important to be aware of the types of technology that are coming down the pike, and how existing technologies are becoming more sophisticated. Understand how both your cyber and physical security measures can work together to add value and keep your tenants safe.

Turning to private security is the solution. Signal offers a broad array of security services, from mobile patrols to dedicated location guards. Signal utilizes many of the technology and reporting enhancements mentioned above, and can tailor a unique solution based on your specific security needs. We understand the stresses of running a business, and we’re here to provide peace of mind Contact us today schedule a free assessment and estimate visit. 

Passion Award: Stephen Hayes
Signal of El Paso, TX & Signal of Greater Albuquerque, NM  


At Signal, we drive with passion in everything we do because passion connects people to purpose. 

Stephen Hayes exemplifies this every day. A positive and giving leader, Stephen is a role model to others in the network. He stays closely connected to the Home Office, ensuring he is personally executing operational details with excellence and accuracy. 

Beyond his own market, Stephen is always willing to lend advice and support anyone in the network who needs it, while maintaining strong results in his markets. His dedication, energy, and consistent positive attitude make him a powerful example of what it means to lead with passion. 

Honesty & Integrity Award: Jonas Palmer
Signal of Northwest Tennessee & Signal of Jackson, MS 

We live in honesty and integrity because without it, our company and our brand are hollow. 

Jonas Palmer has taken on some of our most challenging markets and turned them around in a remarkably short time. He leads from the front, never asking his team to do anything he isn’t willing to do himself. 

When feedback comes from the Home Office, whether operational or financial, Jonas responds with transparency and immediate follow-through. His professionalism, accountability, and respect in every interaction set a high standard for reliability and trust. 

Relationships Award: Mike Kosmet
Signal of Michigan 

We build relationships because healthy success can only be created with mutual respect for others. 

Mike Kosmet has demonstrated consistent success for more than a decade. He understands that collaboration fuels progress, as shown in his partnership with our Milwaukee office, which helped drive a significant market turnaround. 

Personable, responsive, and easy to work with, Mike prioritizes communication and follow-through. His ability to engage his team and work alongside peers has contributed to doubling the size of his business this year. He proves that strong relationships are a competitive advantage. 

Serving Award: Shane Wimer
Signal of Nebraska 

We serve our communities without hesitation because serving is the active ingredient in service. 

Shane Wimer led the development of Code Enforcement as a new service offering, generously sharing his entire process with the Home Office and fellow franchisees. His collaboration helped create sales and training materials that are driving growth across the network. 

He knows his officers by name and genuinely cares about their success, which is reflected in his team’s outstanding retention rates. Shane’s ability to balance strong financial performance with a people-first mindset makes his franchise a model for serving both community and team. 

Learning Award: Dan Liotta
Signal of Central and Northern Virginia  

We learn something every day by holding an open-minded approach to everything we do. 

Since joining Signal in 2023, Dan Liotta has made a significant impact. As a strategic and thoughtful leader, he delivers strong results and exceptional customer service by staying focused on sustainable growth. 

Dan is constantly seeking ways to improve his operations and bring more value to his market. His visionary mindset and commitment to continuous improvement remind us that growth begins with a willingness to learn.

Core Champion Award: Haris Johnson
Signal of Washington, D.C. 

While each award represents a specific value, the Core Champion brings them all together. 

Haris Johnson represents the full Signal mission in every aspect of his business. He makes a lasting impression in every interaction, from how he supports his officers to the passion he brings to serving clients. 

He is always exploring new ideas to improve his franchise and shows genuine appreciation for others across the network. His commitment to his team, his clients, and the future of Signal makes him a true Core Champion. 

Congratulations! 

These winners represent what makes Signal different. Our Core Values – Passion, Honesty & Integrity, Relationships, Serving, and Learning – are the foundation of how we operate and how we grow.  

To our 2025 Core Award winners: thank you for leading by example and for showing what it truly means to live the Signal mission.

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